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Increases in mobile shoppers!

01/10/2013     Retail / Social media

Increases in mobile shoppers!

Shoppers Turn to Smartphones First.

The mobile shopper forecast reflects a cultural shift toward a mobile-centric lifestyle in the US, one in which all things digital are increasingly accessed through mobile devices. The number of mobile shoppers in the US will increase by 24% in 2013 to 118 million consumers and represent 62% of digital shoppers. Over the next four years, the overlap between mobile and digital shoppers will steadily increase as the number of mobile shoppers grows to 174 million in 2016. At that point, roughly eight out of 10 digital shoppers will also be mobile shoppers.