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Facebook for brand recommendations

15/12/2013     Design

Facebook for brand recommendations

Facebook has become the most trusted channel for product and service recommendations.The new Social Recommendation Index by Social Media Link reveals that 92 percent of respondents trust social recommendations from people they know. Close to 70 percent of them turn to Facebook for product reviews, compared to 63 percent prefer blogs and retail websites, respectively.

Recommendations from family and close friends have gained the most credibility when it comes to purchase decisions, while celebrity reviews are the least reliable, according to the survey.


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