New: Tweet Analytics.
New: Twitter Introduces Organic Tweet Analytics: “For the first time, advertisers will be able to see how many times users have viewed and engaged with organic tweets, so that they can more effectively optimize their content strategy.”
Now Twitter Ads can help you amplify your messages and offerings. We see that the most successful advertisers are those who first establish a strong organic presence on Twitter. Promoted Tweets are simply organic Tweets that are targeted to a specific audience.
Advertisers will be able to see how many times users have viewed and engaged with organic Tweets, so that they can more effectively optimize their content strategy. The Tweet activity dashboard is now available to all advertisers, Twitter Card publishers, and verified users around the world.
The new Twitter dashboard: show how your Tweets are performing in real time.
Compare impressions (times a Tweet is viewed by anyone on Twitter web and Android or iOS apps, including logged-out users), total engagements and Retweets month over month.
Use the Tweet details page to see how many Retweets, replies, favorites, follows, link clicks and embedded media clicks each Tweet received.
Export your Tweet performance metrics into a CSV file, which now includes both organic and promoted data.